W&H Dentalwerk has developed a new corporate identity in the last two years, and has thus punctually started for the most important branch trade fair - the International Dental Show in Cologne. On the day of the official CI change, NETural also completely changed to the new CI online all W&H platforms comprising the Internet, Intranet, the partner net in three international languages, as well as the affiliated web sites in seven languages. Based on the existing structures and functionalities, all spheres were redesigned and overlaid with what is practically a new design skin, and several essential product spheres were restructured in a project period of three months. The whole represents a facelift because the entire basic functionalities and structures remained untouched. Within the tight schedule for the portal spheres and the country sites, together with the technical realisation the challenge was to ensure an editorial process with the least possible number of break downs. This was achieved with optimum project management – without toothaches – together with the W&H team within a tight time schedule.

Serviced since: 2004