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Project description
Wienerberger is the only multinational supplier for wall and roof tiles and surface securing with a current 259 projects in 25 countries and five export markets. With the DreamHouse Builder, consumers can acquire a picture in the most diverse countries of the way a tile looks on the exterior area of their dream house. The challenge here: there are countless different tiles for the design of an exterior area in every country, and due to various surface structures, and the finest colour nuances, a wall of facade tiles is very difficult to depict realistically in a photo in 3D. What was realised with the DreamHouse Builder is unique within the branch: every country can independently integrate new tiles, and technology developed by NETural, the media specialists, enables one to fully and dynamically generate from a simple photo an authentic three-dimensional surface via the central content management system. The respective country editor uploads only the picture, defines the tile mixtures, the desired perspectives and the lighting mood (day|night) for differing regionally specific houses. Everything for a facade, roof and floor. The DreamHouse Builder was started in Finland, the international rollout now follows.
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