A web site as comfortable as a sofa and as rich in detail as a picture book, amusing, profound, and in this form utterly unique. Not only those with a current room-planning problem will strike gold in the Hochstetter web site. The Hochstetter web site is a product from the NETural creative workshop and requires absolutely no information structures. The creative target was to bring to focus a special text style, and to relate illustrative stories about Hochstetter and his services. Hochstetter himself and his team are shown in black and white illustrations; the logo assumes the anchor function in the navigation. Only real photos are used in the Hochstetter news blog.