Elisabeth Kneidinger is Silhouette’s Head of E-Communications and is one of those responsible for the Silhouette.com presentation.

To overcome boundaries, to see without boundaries, to cause revolutions, to set milestones -- this is what Silhouette stands for and this is reflected in our website where both technical and graphical boundaries were overcome. Every visitor to www.silhouette.com is given the opportunity to experience this feeling of being without boundaries. High-end 3D-models and the unique Virtual Mirror make the boundaries between the real and virtual worlds disappear, for example.

This communication is defined by both simple and emotional messages. The biggest challenge here was to focus on the essential, despite the extremely complex concept. Simple and sophisticated at the same time, that was our goal.

Silhouette is the world’s first eyewear brand that focuses exclusively on the design of rimless eyewear. All our eyewear, which also represents the beginning of a new era in aesthetics, is manufactured in Austria, and is around 80% hand-made. We look into people’s faces and aim to accentuate the personality and individuality of every customer through their eyewear, worldwide and without boundaries.

Silhouette’s eyewear is tailor-made and individualised -- and this also applies to our website. This aim is top of our list for the future.