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MLINE: Digital Upgrade for the Move to our Neighbouring Country

7. September 2010

MLINE, Austria’s innovative top dog in cell phone accessories has spread its feelers towards Germany. For this purpose, they had Netural Communication develop a unique internet microsite, as well as a multimedia touchscreen for the POS.

More than satisfied, MLine looks back on the experiences and contacts of the first days at the IFA (International radio exhibition Berlin) (3- 8 September) where the Austrian market leader was represented with a stand. Step by Step, the German market should enjoy the hands-free equipment and headsets of MLINE. And it probably will.

Part of the concept: an internet microsite and multimedia displays that should favorably stage the MLINE product portfolio focused on the market entry and make them able to be “completely” experienced under www.mline.de as well as directly at the POS. Implemented by Netural Communication.

“The challenge for this very fascinating project was to find a common design language that is stylish, scalable – and also functions in usability ,” rejoices Mag. Albert Ortig, CEO of Netural over the results, “and naturally the total racing time for the realization of the project.“ A total of four weeks were given to the agency from the assignment to the online-start – including product photography and 360 degree views.