The Annual German Multimedia Yearbook has been in existence for 17 years. In 2012 Netural will be represented for the seventh consecutive year, this time with three projects, and the only Austrian Agency highlighted in the 2012 yearbook.
This years jury was made up of experts from German agencies and publishers, three of Netural projects were deemed as outstanding by the jury. Two of projects highlighted were created for the renowned Austrian eye-wear manufacturer Silhouette: The Silhouette”Letters of Passion” project (a handwritten campaign for the launch of the luxury model eye-ware series “Crystals”) and the “iMirror” application, a virtual mirror for trying-on Silhouette sunglasses on the Internet and with an iPhone or iPad.
The third project highlighted in the 2012 Yearbook was the “Staxo40″ microsite (http://www.staxo40.com) introducing the new, extremely lightweight support frame system from Doka Formwork Professionals. the Doka formwork professionals a B2B project which uncharacteristically sets the scene emotionally.
“We are delighted,” says Albert Ortig, CEO of Netural. “The awards [from The Annual German Multimedia Yearbook] acknowledge our philosophy of achieving our goals through leaving a secure and stable path to success.” At Netural “we think strategically and we know our field of expertise very well which results in the development of projects that are innovative and successful.”
The Annual German Multimedia Yearbook will be published in early December by the Valhalla Metropolitan Publishing House in Berlin.
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