Netural Puts Eyewear Fashion on the iPhone

20. January 2010

With the “Virtutal Mirror”, Netural Communication has developed the first application worldwide for the iPhone which makes a photo-realistic trial of eyewear possible. The client: Silhouette International.

Just one year after the launch of the “Virtual Mirror” on, Netural Communication is launching the smart application for THE cult device of today. The objective is that iPhone users worldwide can browse the eyewear product range of the Austrian eyewear manufacturer – and try them on in an uncomplicated manner.

All processes have been developed as user-friendly as possible: take a photo of the face with the iPhone (or select an existing photo from the iPhone album), fix three markers – finished. Now all the saved eyewear can be photo-realistically “tried on”. The results are hardly able to be differentiated from a “real” photo. All models are placed with comprehensive 3D information. Unusual angles are not a problem, even side views are possible.

Silhouette is a fashion world brand which makes possible now an almost full-value product experience on a mobile final device with its “Virtual Mirror”.
The photos created by it can of course be sent to friends – directly from the app, in order to get their opinion, for example. “Social” elements such as this are also the connection point for the further development of the “Virtual Mirror”: Version 2.0 currently in development by Netural “goes community”.



Ernst Demmel

Netural GmbH

4020 Linz, Peter-Behrens-Platz 2

Tel: +43 732 790903

Fax: +43 732 790903-999


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