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Leading the way: The relaunch of Doka.com

15. September 2011

With the relaunch of its website the Doka Group has managed to set new standards within B2B communications. The Austrian digital media agency Netural was responsible for the conception, design and implementation of the Doka.com relaunch. The new Doka website set new standards with its visual appeal, and demonstrates a newly structured performance and a reference range which is future oriented and allows for intuitive navigation and use. The website is built upon on a practical and well thought out modular structure, which can, as a next step, be rolled out to other regional Doka markets. The Doka.com relaunch offers interactive elements which connects content with existing communication platforms and social media channels to place Doka in an ideal position for future developments.

Ing. Mag. Johann Strunz, MBA, the Director of the Doka Group points out the strategic importance of the relaunch by stating that the new portal is: “Reliable, powerful, and inspiring!” Furthermore, Mr. Strunz believes the relaunch demonstrates and brings a connection with: “the values with which the world associates with Doka” the formwork leader. Since early September, we [at Doka] present ourselves through online communication as a leader and pioneering company in the formwork industry because the new Doka.com web-site sets an entirely new industry standards and benchmarks in terms of design, usability and value.”