Brand new, internationally present, and with strong references to one famously easy-going neighborhood in Vienna, the Neubau brand makes a visible statement. Its focus is on design and quality, as befits Silhouette.
The casual Neubau chic is authentically tailored to fit the spirit and preferences of millenials. In close collaboration with Bruketa&Žinić OM Vienna, the brand was built from scratch, including everything from brand strategy, name and visual identity design to campaign visuals and brand web.
The Neubau spirit is very special, and doing it justice takes more than just a logo design. Therefore the website takes the „up close and personal“ approach, building its concept on user-generated content. Prominently embedded social media postings and a brand-blog invite to linger and rummage around, much like in a typical Neubau pop-up café-cum-bookstore-cum-designer-outlet where people are not into hard selling, more into good living.