Planning living and office spaces online, defining the perfect furniture, picking the respective products and buying them on the spot: Applying a bundle of innovations, some patent-protected, to produce a unique user experience, Roomle makes planning and decorating rooms entertaining like a video game. The sum of all these innovations is the cornerstone of a novel, digital sales process in the furniture business. Additional service offers from producers and sellers complement and further innovate the service. The Roomle iPad mobile app is part of this comprehensive e-commerce platform. For the furniture industry, Roomle works as a multipurpose marketing tool all the way to the buyer.