Website 2011

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Web-App "Virtual Mirror"
Silhouette International
E-Card Tool

Relaunch the online presence of the international brand Silhouette Eyewear as a link between the customer and the retailer. With captivating optics and an intuitive product overview. A rewarding focal point for any potential eyewear owner.

How do I find eyewear that suits me? The new answers this question with an exciting new approach. The centre of the online presence is the completely new design of the model overview. The entire Silhouette collection can be called up, in all available colours and shapes, supplemented with images and videos. The popular “iMirror” has been completely integrated. The new try-on function shows the user all selected models on the user’s photo. Users can easily switch between the design view and try-on and use social media to get feedback from friends and relatives. The intelligent retailer search uses Google Maps and real-time integration of the Silhouette inventory control system to always be up to date. It reads the current location and provides clear directions to any desired Silhouette eye care professional. offers exciting backgrounds to stage the latest collections and uses this to introduce the entire fashion world of Silhouette. Customers can try on all eyewear virtually and share this over social media. The intelligent retailer search completes the circle to the partner eye care professionals. The Internet makes customers better informed. And that’s the way it should be.


Netural GmbH
Peter-Behrens-Platz 2
4020 Linz

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