A microsite shows the glasses. There are all models of ladylike to timeless simply to click through and check out. The "emotion crystal" is captured with the specially produced film "Woman's Passion". It is played on the micro-site as well as the POS and events. Also at the press conference in Milan, to which Netural invites five well-known and the subject of fashion and style devoted representatives from the international blogosphere to report on Crystals. The campaign also includes the „Letters of Passion": the first 1,000 „passion-letters“ arriving online from users worldwide, will be eternalised by hand on fine stationery, and sent to the recipient. When writing by hand, you can watch live on the microsite.
An emotionally charged campaign, with felicitous storytelling, in which all the marketing channels from web via social media through to offline activities are linked.