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Website/Web-App "eCatalogue"
Roomle - 3D & AR Planning Tool

Renowned for creating the world´s lightest eyeglasses, market leader Silhouette applies totally functional aesthetics in everything, including the company web. With a recent website relaunch, Silhouette´s long-standing cooperation with Netural has again produced a game-changer.

Once you have tried on a Silhouette, you will never again settle for less than luxurious lightness. The look and feel of the latest version mirrors the clarity and total focus on the essential in every Silhouette product, on all kinds of desktop and mobile devices. Its minimalistic, exceptionally design-driven development was done on Storyblok, the latest cloud-based CMS.

Totally unique

Silhouette has abandoned predefining models and takes a whole new approach: Eyeglass concepts with a wide range of customizing options encourage users to create their own individual products. Catalogs with fancy product names and lengthy order numbers are replaced by a wide open space for expressing personal tastes and styles in true Silhouette quality.

Sophisticated user guidance

This relaunch has further aligned product presentation and filter logic with specific user requirements. Sunglasses take their place beside optical glasses in the main menu. Ladies´ and mens´ models are now easily findable.

Content: more, and with more flexibility

Content editors stand to benefit from dramatically increased editing flexibility: Complementing the basic product presentation - which is essentially the model including all configuration options - with extension modules like social media content or information about prominent designers is now a breeze.


Netural GmbH
Peter-Behrens-Platz 2
4020 Linz

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