Live Reporting Berlin Fashion Week

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Making Swarovski shine: Netural reports live from a European fashion summit, bringing 17.000 fans on board.

The Berlin Fashion Week is a fashion event with global impact, with a series of shows everywhere in the city. Teaming up with Netural for a second season, Swarovski covers it all: Their live streaming of selected fashion shows offers fans on Facebook a virtual front row seat.

Community Approach

Swarovski involves customers, jewelry fans and crystal enthusiasts via social media, and primarily Facebook, sharing latest themes, products and collaborations. A shining example is their soiree in cooperation with vogue, an exclusive event for 100 selected VIPs. Netural accompanied the Swarovski team, professionally planning and executing the live coverage on Social Media. Four livestreams on two evenings gave Swarovski fans exclusive behind-the-scene insights and a front row perspective of exciting fashion shows.

More than 17.000 single viewers took the invitation, watched the videos live and became part of the exclusive Berlin Fashion Week world.

Talent Development

Swarovski collaborates with VOGUE, young, talented supporting fashion designers from the German-speaking countries. They join the Vogue Salon Designer program, creating collections with sparkling Swarovski crystals. The VOGUE x Swarovski Soiree at the Berlin Fashion Week crowns this program with a presentation of the young designers and their collections.

Photo credit for teaser picture: Swarovski


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