Swarovski´s sparkle has delighted the world for more than a century now. A focus on jewellery and fashion, cooperation with international artists and support for young designer talents and sustainability projects are part of the brand´s identity.
The company´s themes and goals are up-to-date, and so is the approach to communication. Social media is of considerable importance, and Netural is the Swarovski digital team´s partner of choice for German-speaking countries.
Spectacular collaborations with international artists and sponsorships for spectacular events like the Vienna Opera Ball, Fashion Week Berlin and the Salzburg Festival are cornerstones of Swarovski´s calendar. Netural provides live reports, video streaming and background reports catering to Swarovski´s social media fans. Targeted planning and smart platform choices draw huge audiences for these event reports, boosting the brand´s presence on the social web.
In this cooperation, Netural contributes proven strategy and format development expertise, live event reports, trend information and ongoing practical support for Swarovski´s social media team, also tapping into a wide influencer network to arrange collaborations with important disseminators.
Additional coverage in various large special interest communities and cooperation with leading bloggers add to Swarovski´s image as a trendsetting brand.