The Bürmoos-based company is known internationally for its sophisticated products for dentists, dental clinics and dental labs. Innovation and user-friendly operability are W&H´s main concern, and this applies not only to the precision instruments they produce, but to the company positioning on the web as well. By establishing a dedicated company video channel, W&H breaks new ground.
Moving Content that Moves
W&H have long captured product information and trainings on video. Now they add contributions in precisely defined content formats. These new videos cover special topics, provide general company informations and discuss current topics.
Not only the content is fresh: A dedicated video platform will broadcast them professionally, targeting decision-makers in the market. The W&H video channel caters to professionals from a variety of dental professions, covering tutorials, information and professional discussions far beyond the company´s product range.
Based on a professional video marketing system, every video will be diplayed in the size and resolution best suited for the viewer´s device. Netural provided the design and technical implementation of the first video channels of its kind in the market. State of the art technology, individually adapted to the W&H corporate identity, convinces with a very pleasant, modern usability.