Digital Sales Support / Frontstage

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Frontstage by Netural is the framework for creating customized sales support solutions on all kinds of devices (B2B / B2C). Landmark: outstanding UX!

Digitization transforms sales processes and structures. Our digital product catalogue with order support helps sales persons to do a better job, while also safeguarding consistent data management in heterogeneous systems - for all devices, always up-to-date, and even offline-capable. Frontstage is for international companies with complex product ranges and highest design and user experience standards.

Now You Can! Present complex products, enjoy full configuration and order support:

  • Individual user interface

    for superior, brand-conforming user experience.

  • Full integration capability

    Compatible with all system environments (ERP, CRM, DAM, PIM...) of SAP, Salesforce, Celum, and others.

  • Attachable to shops

    Seamless interface to established webshops.

  • Performance

    Speed and safety in handling even hugest data volumes.

  • Multiplatform capability

    Works on the web, iOS, Android and digital touchpoints.

  • Configurable

    Designed for highly individualized/complex products.

  • On-/offline synchronization

    Stay up-to-date – always and everywhere.


At the core is the product catalogue.

For one-on-one talks, showrooms and trade fairs, via web, smartphone/tablet apps or digital signage: Frontstage is the flexible basis for multimedia application ranges, smoothly merging product data and assets from upstream systems in the background - or, rather, “backstage”.

Fields of Application

  • B2B shops
  • Sales support apps
  • Showroom presentations
  • Sales training
  • Automated information and advice via digital touchpoints
  • Data middleware


  • Quality, speed and security on all levels
  • World class user experience
  • High-performant middleware
  • Choice of on-premise or cloud solutions
  • Standardized roll-out processes
  • Maintenance on definable service levels
  • Continuous development

The Swarovski Crystal Collection app for field sales support presents over 20.000 product variations.



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Netural GmbH
Peter-Behrens-Platz 2
4020 Linz

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