DokaWebsite, Shop & App

Through an evolutionary redesign and expansion, Doka's previously information-dense website has been transformed into a new phase – leaner, even more customer-focused, and optimally adapted to all devices.

Construction professionals think in terms of solutions, rarely in individual products. And when the world's tallest buildings like the 830-meter-high Burj Khalifa rise into the sky, efficiency and safety are paramount. The restructured Doka website is committed to this.

Users are directly connected to the planned construction project – suitable products and references are displayed precisely.

Flat navigation levels quickly lead to the information they are looking for. The modular backend not only enables fast loading times but also simplifies maintenance – even with 33 international country versions. Large images and user videos make complex content easy to understand and consume.

When even a foreman on the construction site – no matter where in the world he is – can download the necessary user information to his smartphone with just a few clicks, it shows that this website is thinking ahead.

When a construction company in Italy orders 15 tons of used formwork from Poland and has it delivered, complex logistics and purchasing processes lie behind it. With a central, internationally oriented web shop, Form-on, founded in 2012, is revolutionizing the global trade in used formwork.

Netural supported the entire process: Within just six months, a strong new brand with a complete corporate identity was created, as well as a webshop that runs on all devices. The brand name "Form-on" and the overall visual appearance were developed in collaboration with Netural's partner agency, Bruketa&Žinić&Grey.

Doka regularly attends bauma, the world's leading trade fair for construction machinery, building material machines, mining machines, construction vehicles, and construction equipment. This was no exception in 2013: Netural was able to support Doka in motivating trade visitors to visit the booth with an exceptional service. A specially developed app by Netural was used, which impressively demonstrated its strengths in three phases.

• Phase 1: The app initially drew attention to Doka's innovative presence at bauma. A countdown counted down the remaining days until the start of the trade fair, while a compass with a Google link indicated how far away visitors were from the Munich exhibition center.

• Phase 2: The second phase provided in-depth information on Doka's thematic worlds and offered a prize draw. Just in time for the start of the trade fair, the app finally became a "butler": A virtual signpost guided visitors directly to the exhibition stand via a camera view and arrow. Once there, each product was equipped with a QR code – for particularly simple and efficient information retrieval. Product information could then be saved directly to the smartphone and, if desired, shared via social media. Those who also checked in via Foursquare were rewarded with a goodie.

• Phase 3: Finally, the former countdown now counted down the show highlights at the trade fair stand. An app that impressively demonstrated Doka's innovative strength digitally as well: initially as a curiosity-piqued gimmick, then – with a QR butler and social media link – as a service package with real added value for trade fair visitors.

In close collaboration between Netural and Doka, a website, the online shop Form-on.com, and a trade fair app were designed and implemented – with strategic vision, digital excellence, and international appeal. Three groundbreaking projects that demonstrate how digital services create real added value for the construction industry.