News

On to the future: HR Coworking Night #4 on perspectives as a leadership tool

They help children fall asleep and adults wake up: stories. The power of positive future visions for successful transformations ...

15.05.2025

Overcoming the AI ​​pilot trap: The VDMA Congress 2025

The third VDMA Congress, one of the most important platforms for technological dialogue in the DACH region, took place in ...

13.05.2025

It's the season: We'll be on winter break from December 23 to January 6.

The holiday season is here — a time to spend time with loved ones and to embrace the joy of what’s to ...

19.12.2024

We are ISO 27001 certified!

The ISO/IEC 27001 certification is the world's best-known standard for information security management systems (ISMS). It ...

21.11.2024

Whitepaper: How AI really works. Discover how to harness AI to get ahead.

Discover how to harness artificial intelligence (AI) to optimize processes and boost your competitive ...

18.11.2024

Netural, Amazon Web Services and Auvaria launch the AI Accelerator

The new AI Accelerator program empowers companies to swiftly and efficiently design and implement AI. ...

11.11.2024

Harmonizing digital and organizational transformation

With the Transformation Check, Netural and Trainconsulting present an innovative, holistic approach to digital and organizational ...

07.11.2024

Our AI breakfast: inspiring, practical, forward-looking.

36 digital-savvy managers from various industries met on Friday, September 20, at Tabakfabrik Linz for the 'AI Breakfast' ...

07.11.2024

NXAI: Cutting-Edge Research for AI Technologies

It's been only a question of time – and the answer is NXAI: As a digital pioneer and founder, Netural CEO Albert Ortig ...

05.02.2024

Humans and AI: An HR Coworking Night, Oscillating Between Neuron Storm and Relaxation

On May 11, the second edition of the HR Coworking Night explored "Humans and AI": How will we work in the future? Without ...

19.05.2023

The Answer to the "Need for Speed": dcupl - Netural's Latest Spinoff

Born out of real-world app development experience, raised in the successful handling of extremely complex web application ...

10.03.2023

Decades of Digital Transformation

"Digital Transformation" was still a long way from being an established concept (not even speaking of an own Netural business ...

27.02.2023

Interview with Albert Ortig about Netural Sphere

Launching "Netural Sphere", Netural expands its service portfolio to include strategic consulting. In this interview, Founder ...

21.02.2023

"Netural Sphere": Strategic Consulting for Digital Transformation

From the very start in 1998, Netural has accompanied digital transformation projects of prominent companies in the German-speaking ...

30.01.2023

A Special Mention at the German Design Award

2023 had hardly started when we received news that Silhouette and Netural landed a proud success at the coveted German Design ...

10.01.2023

PlusCity Mall Operating System Takes Award

The reward for a holistic digital strategy with long-term horizon is customer satisfaction – and more: PlusCity and their ...

03.11.2022

“eva” (enjoy voestalpine) – an Online Toolbox for Steel Professionals

Digital platforms accelerate information flows and sales and distribution processes, thereby increasing corporate efficiency. ...

12.10.2022

voestalpine Platform on the Shortlist of the UX Design Awards

With the UX Design Awards, the International Design Center Berlin honors outstanding, user-friendly digital innovations. ...

11.10.2022

Make one out of four: The new HOLTER Platform

Until very recently, sanitary wholesaler HOLTER catered to the individual information needs of diverse target groups on a ...

23.08.2022

Platforms That Make Sense: The Road to Win-Win Paradise

Digital platforms are the subject of much heated discussion. Netural has a clear position here, and it is that of the user: ...

16.08.2022

Welcome back, LIMAK DigiLab!

It's always a pleasure: For the fifth time in a row, Netural hosted the "Digitalization Practice Lab”, a module of the ...

19.07.2022

20 Years of Digital Pioneering Partnership

In the digital business, 20 years is an eternity. For such an eternity, Silhouette and Netural have kept defining the future ...

12.07.2022

German Digital Award: One for the heart

During the last decade, the German Digital Award (DDA for short) has become one of the most important awards for excellence ...

14.06.2022

Donate Hope: The Netural Ukraine Aid Initiative

Netural and BooBoo Tannenbaum, our favorite illustrator, present a beautiful way to support the Austrian "Nachbar in Not" ...

01.06.2022

Netural Coaches JKU Business School Winner Team at Scaling Challenge

For the second year in a row, students from Johannes Kepler University in Linz beat teams from top Asian, US and British ...

30.05.2022

Netural Spinoff Storyblok Raises USD 47 mio in Series B Round

Netural is proud and excited to see our spinoff Storyblok grow wings: following a successful Series A funding round that ...

08.07.2025

Back to the Future!

Home office is great when you have the choice - and a bore when it is mandatory. Now spring is in full swing, the pandemic ...

17.05.2022

We Have Born a World Champion

Netural has turned into a breeding ground for a whole range of digital products. This Linz-based digital service provider ...

08.07.2025

Talking Business with Irene Bouchal-Gahleitner, CPO Netural

“More and more, work is individual. We need to give the individual personality ample space if we want to succeed as a team". ...

01.02.2022

Netural Expands its Management Board

Linz-based digitalization service specialist Netural counts among the longest-standing players in the Austrian market. In ...

08.07.2025

Visidoor - Secure 2.5G Access Control for Businesses

Tested? Vaccinated? Recovered? Now that companies are obliged to check their employees, they ask themselves how. The best ...

05.11.2021

A Spectacular Series of Awards for Netural

After taking home the Red Dot and HRbert Awards, Netural has now won two Annual Multimedia Awards, taking silver in the “e-commerce ...

08.07.2025

How do you Start up? An Interview with Netural´s Founder Albert Ortig

Albert Ortig, founder & CEO of both Netural and Roomle, is out to make visions work, and once they work, to make them lucrative. ...

12.10.2021

Strategy 5 – Efficiently Orchestrating Data for Sales Support Purposes

Digitalization has provided companies with a variety of data that would have been unthinkable 20 years ago. Every organization ...

04.10.2021

Netural Opens OÖN Digital Days

Every year since 2018, speakers from prominent companies have followed an invitation of Upper Austrian daily Oberösterreichische ...

08.07.2025

Roomle Joins Homag Group Ag

With the recent successful Roomle exit, Netural has once again proved its extensive startup and digitalization knowhow. Entering ...

08.07.2025

Netural Wins HRbert Award with a Garden Project

HRbert is an award for extraordinarily creative HR projects that make a lasting contribution to the economic success of Upper ...

08.07.2025

Strategy 4 - Digitalize Even Highly Complex Order Processes

B2B e-mail orders are still widespread, demanding additional manual process steps and creating extra overhead costs, because ...

08.07.2025

Silhouette Buy Local wins Red Dot Award

An Austrian success partnership takes one of the world´s most coveted design awards: eyewear manufacturer Silhouette and ...

08.07.2025

Strategy 3 - Digital Sales Platforms beat Costly Sales Tools

In 2020, IKEA made a decision that literally speaks volumes: After more than 70 successful years, this famous furniture maker ...

08.07.2025

Strategy 2 - Qualify Leads and Pass Them on to Your Retail Partners

Simply send the sales force to the retailer, let them drop a few catalogs and place a POS display, and trust that sales will ...

08.07.2025

Strategy 1 - Ensure Cross-Target Group Messaging on the Web

Every end customer´s journey begins on the web, and usually in a search engine. In other words, end customers will find ...

08.07.2025

Summer Series: Sales Digitalization, Thought Through

Here comes our summer blog series, bringing you explanations and inspirations. - Today: Your sales team's user journey, and ...

20.07.2021

Integrated Digitalization: Netural Coaches LIMAK DigiLab – Again.

This is already routine, but never boring: For the fourth time now, Netural has accompanied the “New Business Development ...

08.07.2025

Netural Coaches Winning JKU Team at the Global Scaling Challenge

Students from Linz's Johannes Kepler University emerged from the online growth strategy competition Global Scaling Challenge ...

20.05.2021

Back to Work: Integrating eCommerce

Some dare to stand up to the current standstill: Companies have hit the ground running to make their products available online. ...

08.07.2025

Netural as a Digital Incubator: Storyblok takes off

Another success for Netural. The well-known British investor Firstminute Capital joins the spin-off "Storyblok", a superior ...

02.12.2019

B2X on the Rise: The Hybrid Buyer Decides

Transformation from B2B2C to B2X seems inevitable in so many sectors, especially consumer goods. In the days of digitization, ...

17.10.2019

Leaving the Nest: Netural´s Social Media Subsidiary

Another offspring fledges: Netural´s „Content & Community“ unit has grown up to become young, innovative social media ...

30.09.2019

Faster Forward in Digital Sales: the Dual-Speed Transformation

Transformation towards digital sales is never a walk in the park. How do you keep everyday operations running smoothly while ...

30.09.2019

e-Health: Netural Joins Medical Model Project as a Syndicate Partner

The MEDUSA („Medical EDUcation in Surgical Aneurysm clipping“) project beat three other contributions to become Upper ...

15.03.2019

Proud Winners: Austria´s Most Agile Crew!

The „Agile Challenge 2019“ is over and the winner is - Netural’s „Off da Chain Horde“! Five Netural employees took ...

05.03.2019

Spread Your Wings, Responsive Spaces!

An experience all happy families come to share: Eventually you´ll have to let them go, those children of life´s passion, ...

30.01.2019

Tritratrallalla! A Netural Teamwork Just for Fun

Netural´s biennial „Unicorn’s Day“ is a cultural event by and for Neturals, involving all that really counts in our ...

04.04.2019

Business School: Netural Joins the LIMAK Expert Faculty

Which digital strategy will really help my business, and how can I successfully lead my team towards the finish line? The ...

25.07.2018

Netural Research: Virtual Reality for Hearts and Minds

How do you teach children human anatomy, encourage them to make healthy lifestyle choices? Netural´s virtual reality technology, ...

05.07.2018

Room For Everything New: Netural Wins Office of the Year Award!

What makes an office the perfect office? CBRE, the leading international real estate service teamed up the Austrian daily ...

29.01.2018

Netural wins "Red Dot: Best of the Best" with its Spin-Off Roomle

To proudly carry a Red Dot: Best of the Best award, you need to convince a distinguished expert jury of your unmatched design ...

21.11.2017

"VR4Therapy": How Virtual Reality Supports Memory

An estimated 130,000 Austrians currently suffer from dementia, and numbers are growing. Active biography work is a proven ...

15.11.2017

DSGVO 2018: The Clock is Ticking

On May 25, 2018, the EU General Data Protection Regulation will come into effect, providing a Europe-wide unified legal framework ...

26.09.2017

Ask Big Questions

Systems and cultures under scrutiny at Next Conference ...

26.09.2017

"Responsive Spaces creates tangible, walkable digital installations.“

...

05.09.2017

Catchword: Fitness

Fit for clients and projects, fit enough to reinvent ourselves, change as part of our culture. Sweaty work-outs, flexible ...

29.06.2017

Fast and Flexible in Facing Change

Digitalisation requires a new approach in strategies and their implementation. Businesses and organizations need to realize ...

28.06.2017

Storyblok. A (Small) Revolution.

Netural ́s CEO Albert Ortig never had ambitions to introduce a content management system. But developer Alexander Feiglstorfer ...

22.06.2017

"Developers Around the World Find Storyblok Convincing. This Motivates Us!"

Netural's developer Alexander Feiglstorfer has conceived and developed the Storyblok content editing system, and Dominik ...

23.06.2017

Netural Launches „Responsive Spaces“

Netural has always cultivated fertile ground for creative research. It has produced numerous prize-winning innovations which ...

21.06.2017

Getting a Grip on „Work 4.0“

How does ongoing digitization change workplace culture? In 2017, nearly every organization has to find answers to this question. The ...

11.05.2017

Four Days of VFX and VR Madness: Netural at the FMX

From its first edition in 1994, FMX has been a must for the visual effects community. From May 2nd to 5th, Europe´s biggest ...

09.05.2017

"Towards the Digital Champions League"

Netural´s CEO Albert Ortig has reflected on digital transformation for years, long before this term became a popular staple ...

07.12.2016

Digital Involvement: More Than Just Guests

ENGEL Group in Schwertberg threw two farewell parties for their CEO - and Netural invites customers and staff on a digital ...

11.11.2016

A Daily Dose of OMNIS

When Metrohm, a leading international producer of high-precision instruments for chemical analysis introduced an innovative ...

18.10.2016

Startaparat: Specialized Start-Up Agency Launches

There are countless agencies with countless theme- or client-related specializations. Yet, Netural and Bruketa&Zinic OM ...

04.10.2016

Digitization Speeding up

September is digital conferencing peak season. This September we attended dmexco in Cologne, Europe´s largest digital marketing ...

29.09.2016

Live at Werbeplanung.at SUMMIT 2016

If searching for somebody important in Austria´s digital scene this week, the Werbeplanung.at SUMMIT in Vienna would have ...

15.07.2016

Digital Signage Summit 2016: What´s next?

Two days packed with keynote speeches from all walks of the industry: Digital Signage Summit Europe 2016 in Munich, Germany. ...

01.07.2016

Diary App: Less Stress, More Vitality

Workplace health promotion is win-win for employers and employees. A new milestone in this field is the Diary App: By providing ...

21.11.2017

WWDC 2016: News in Software and Services

From June 13th to 17th, 2016, the Worldwide Developers Conference in San Francisco was the Mecca of the international Apple ...

16.06.2016

Digital Trends for Tomorrow´s Retail

Last week Netural´s Markus Pargfrieder visited the Retail Executive Conference (REC) in Madrid, being one of 350 personally ...

19.05.2016

The Internet has Come of Age

re:publica 2016 in Berlin: This year, the annual class reunion of the German-speaking internet community drew a record crowd ...

05.05.2016

SafeMove-App Shows Off at the Integra Fair

Safety in everyday life for the elderly is the objective of the „SafeMove“ app. This research project is gaining traction, ...

29.04.2016

„The 3-D“: Netural Technology Supports Star Photographer

Last weekend, Netural once again demonstrated expertise in creating virtual worlds. The Netural Lab had created a virtual ...

21.11.2017

„Agility Without Rules is not Helpful – on the Contrary“

Acceleration is happening everywhere. Technical innovation influences society, trends, worklife and lifestyles alike. Rapid ...

09.03.2016

Axis Linz: “This Thing Could Really Grow and Expand!”

Two years ago, Netural entered new terrain by starting the Axis Linz Co-working Loft, a space which invites innovation, ...

07.03.2016

Digital for all Generations – Netural Joins the AAL Austria

Digital technologies are hugely popular with the younger generations, and they could also support the elderly in their daily ...

12.02.2016

Interactive Live Performance: Involving the Audience!

The Austrian Event Award 2015 ceremony took place at Design Center Linz, honoring Austria´s best event agencies. Netural ...

28.01.2016

Like a Fish in Water

„Digital touchpoints“ are digital surfaces and services in public spaces, at the point of sale, in trade fair booths, ...

07.10.2015

StudioLab: Teaching Digital Agency Business

Netural took part in Life Radio´s “StudioLab” project, opening its office doors to introduce eight whole school classes ...

05.07.2015

A bit Proud: Netural Projects win Awards

Netural kicked off the New Year by picking up one award after the other throughout the first quarter of 2015. We are pleased ...

31.03.2015

Jamming-Weekend at the AXIS Coworking Loft

Same place next year: Last weekend saw the second edition of the Global Service Design Jam, with Netural at the AXIS Coworking ...

04.03.2015

As WHOW as Possible

An Oculus Rift- and WizDish-powered virtual walk through Dominator´s luxury yacht „Ilumen“ blazes the trail for immersive ...

25.02.2015

Sellers´ Little Helper

Ask any sales professional: Not two sales talks are ever the same, yet all successful sales show similar patterns. The salesperson ...

22.10.2014

UX, Combined With Refined Technology: The Swarovski Crystal Collection App

With its lately published sales app, Swarovski is in touch with the trend. In cooperation with Netural and SAP, a technologically ...

24.07.2014

“You have to stay in touch with the trend.”

… says Klaus Sickinger, Managing Director at SAP Austria, referring to the strengths of digital media in sales presentations. ...

24.07.2014

Tyrol Instaweekend: Sparkling Moments of Wonder

Instagram´s brand communication relevance is on a steady rise: Visually orientated channels are gaining ground in the face ...

28.05.2014

"And the 2014 European Design Award in Gold goes to ..."

… Roomle! ## On May 24th it finally became offical: The Roomle app earned Netural Gold in the “Mobile Apps” category ...

25.05.2014