Your career at Netural | An Interview with Netural CEO Albert Ortig

What's occupying us most at the moment is a fundamental change in what we are as a company. We've been a digital solutions provider for more than 25 years – and in a very short space of time, AI has changed everything. We're evolving from a service business into what I'd describe as a digital orchestrator. A company that develops and operates enterprise solutions no longer with people alone, but with people and machines working together.

Until now, we wrote code, created designs, developed concepts – because we had the expertise to do exactly that. Today, we don't just write the code ourselves. We orchestrate. We work with agentic engineering, develop concepts and designs together with intelligent systems and orchestrate the overall solution for our clients. That might sound like a vision of the future – but it's our reality right now.

The change is far-reaching and, at the same time, part of our DNA. The way you worked over the past 20 years looks different today – faster, better, more comprehensive. That's always been true. What's new is the pace of change across every area of what we do. The skills that mattered before – conceiving, designing, building – are the foundation that allows us to take this new way of working to a genuinely high level. The work itself is shifting: away from the actual producing, towards guiding, orchestrating and quality-assuring client solutions that deliver measurable impact.

It gets more complex, not simpler. The developer delegates development to agents – but needs a very precise understanding of whether a solution makes sense, what the architecture should look like, how integrations work. The actual coding moves into the background. But because agents produce significantly more output, that output needs to be coordinated, orchestrated and quality-assured. Enterprise-grade, secure, scalable. That demands more depth, not less. The quality of what gets built with these technologies depends heavily on the competence of the person directing them – and on the ability to ask the right questions.

We provide all the tools and services needed for that. We have an open company culture and spaces where direct exchange happens – and that accelerates the adoption of these capabilities enormously. On top of that, we work with clients who are internationally leading and set correspondingly high standards. What you learn, you can immediately apply to real, scalable solutions. That's demanding – and that's precisely where the motivation comes from.

Solid domain knowledge is the foundation, as is a well-developed craft that you keep refining. And then: a deep, hands-on engagement with AI. Not theoretically, not superficially – but in the daily doing, at every level of the business. If you understand what's possible and can see the potential that's still out there, you'll fit right in here.

It takes close collaboration and, at the same time, a strong drive from within. It matters that you genuinely want what's happening right now and are actively engaging with it. That means curiosity – and a willingness to try things out and think differently. At the same time, we create the conditions for that at Netural: through direct exchange, openness within the team and an environment where you can experiment. We've always been people-centred and grounded, and that serves as an anchor today – for our staff and our clients alike.

Get stuck into AI – deeply and practically. Understand what's possible. And master your craft – because if you have the foundations, you can achieve something extraordinary with the new tools. That's where real creative freedom comes from.

My pleasure.