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Published on 28/06/2017

Netural pcknck #1: Fast and Flexible in Facing Change

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Netural pcknck #1

Digitalisation requires a new approach in strategies and their implementation. Businesses and organizations need to realize this to make the most of their chances in digital transformation. The first Netural pcknck on June 27th, 2017 focused on innovative tools which help to proceed securely in uncertain environments.

Ernst Demmel (Netural) stands with a microphone in front of an audience and gives a talk on the topic "Fast and Flexible in Times of Change."

The informative part of the event culminated in a presentation of „Storyblok“, Netural's new cloud-based content editing system, coded over the last two years by Alexander Feiglstorfer and Dominik Angerer. It took a short 90 minutes to create fully editable start pages and editorial pages for Doka formwork and Pöttinger agricultural engineering, with representatives of both companies looking on. Modularity, performance, scalability, agnostics and simplicity of this system support agile procedures.

Dominik Angerer (CEO of Storyblok) demonstrates the content editing system "Storyblok".

In a previous talk, Alper Ertan of Amazon Web Services walked the crowd through the could services of the world ́s leading online retailer. Speaking live from Luxemburg, Ertan outlined the available infrastructures and their advantages for businesses.

This first pcknck edition was kicked off by Netural's Albert Ortig, Peter Gollowitsch and Stephan Lechner presenting their individual perspectives of the evening's theme, with the joint message that everything will remain different: To make it to the top in an increasingly digitized world, agility is essential. While everybody loves perfectionism and stable structures, they may turn out to be overweight luggage when starting new things in dynamic environments.

Several people are standing around a round table with drinks, engaging in conversation.
A band consisting of four men with various string instruments.
The audience applauds, with a focus on Robert Hartmann, a Netural employee.
Close-up of two men having a conversation, with the man in focus listening attentively.
Close-up of various appetizers served in glass jars.

The informal part of the evening brought culinary appetizers, choice drinks and live pcknck music by „Those Weird Accoustics“. In true agility spirit, the whole event was held in the office, where designers and coders had worked until minutes before the opening.

Among the 30 guests attending we spotted representatives of Hofer, Wimmer Medien (OÖNachrichten), Oberösterreich Tourismus, Doka Schalungsbau and Pöttinger Landtechnik, with the latter watching live while their almost ready to publish new websites were created on Storyblok. – It doesn't get more fast and flexible.