Published on 03/02/2025
Whitepaper: How the Digital Market in Austria ticks
Insights from Netural’s Market Study in collaboration with the Gallup Institute
Where do Austrian companies stand in their digital transformation – and what are their biggest challenges? Together with the Gallup Institute, we conducted an in-depth market study that sheds light on the current status (and future) of digitalization in Austria.
The findings reveal: The hype around digital transformation and AI is clashing with cost pressure, lack of know-how, a shortage of skilled workers, and cultural resistance to change. At the same time, data protection, accessibility, and digital responsibility are becoming increasingly important. Accordingly, interest in intelligent UI/UX design is on the rise. In 2025, the question is no longer if digitalization will happen, but how – and with as much focus and efficiency as possible.
Download our report to get answers to questions like:
Which digital topics are on the agenda for Austrian companies
What internal and external barriers are hindering implementation
What role outsourcing plays for Austrian enterprises
How digital budgets are evolving in Austria