Netural developed a website for the Zooplus brand 'medoca' that allows dog and cat owners to keep a close eye on their four-legged friends' wellbeing at any time.
medoca, as a premium brand of the Europe-wide successful zooplus AG, specializes in high-quality pet products.
- Industry
- Retail
- Solutions
- Webshops
- UX & UI Design
Initial situation
When it comes to the health of a beloved cat or dog, a well-considered diet is just as essential as the right care routine. In the new medoca online shop, pet owners can make use of valuable support in the form of interactive services to find the right food for every stage of their pet's life.
Interactive Product Advice
medoca is also on hand for pet owners when dogs or cats are recovering from illness or have health conditions such as allergies. The interactive Food Coach developed by Netural is the first of its kind to gather basic details such as breed and food preferences, then provide personalised guidance on choosing the right food or accessories. Products can be purchased directly through the integrated shop.
With the Food Coach, developed in collaboration with Netural, we can now offer our customers a digital service that delivers optimal, personalized nutrition for their animals, backed by the expertise of an entire team of specialists.
Magdalena Prettl
The Heart of the Portal: the "Pet Profile"
After their first purchase in the online shop, users are invited to create a "Pet Profile", allowing them to record key details about their pet such as date of birth, breed, and product preferences. This means all the important information is always close to hand, and by linking through to the Food Coach, finding the right pet food becomes considerably easier. Additional features include a "Reminder Diary" and a Weight Tracker, with the option to manage multiple pet profiles.
Clean UX Design
Alongside the advisory services, the site impresses with high-quality design. Products are presented with both clarity and — as you'd expect from a pet brand — a good deal of warmth. The end result came together through close conceptual collaboration between Netural and medoca, with a team of experts involved throughout.
