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Published on 20/07/2026

Whitepaper: Developing digital sales & service platforms – the right way

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Are your sales or service processes inefficient? Does preparing a quotation take too long? Is your team shuttling between PDF, Excel and ERP? Is critical knowledge lodged in the heads of a few key people?

Then this whitepaper is perfect for you.

It paves the way to digital sales and service solutions that make it possible to achieve more in less time
It shows why PoCs are essential – and why many come to grief over them
It provides concrete use cases and practical examples drawn from 28 years of experience
It sheds light on what is required for the solutions to generate a genuine ROI

All of this presented compactly in just 12 pages.

Drei Personen halten eine Besprechung in einem Büro mit Glaswänden ab; Laptops stehen auf dem Tisch, im Hintergrund ist eine Tafel zu sehen.

About Netural

Since 1998, we have been supporting leading corporations such as voestalpine, KEBA, ENGEL, and Silhouette through their digital transformation as an independent Austrian company – with pioneering strategies and bespoke digital solutions that bring future visions to life.

We are trusted by industry-leading corporations

Steel rollers in a warehouse, with one roller highlighted by a digital grid overlay, placed on wooden pallets.

new

voestalpine

Webshop

Simplifies and accelerates the sale of voestalpine steel sheets and coils

Industrial facility with silver silos and pipes, overlaid by a glowing blue, flowing digital data stream.

Scheuch

Process Designer

Boosts efficiency and precision in industrial plant planning

Abstract blue glass panels as a visual metaphor for digital transparency

Lumeso

AI-based SaaS solution

Automates and optimizes order processes in the glas industry

Black WOLF air-to-water heat pump unit on grass outside a modern building with wood cladding and driveway.

Wolf Klima- und Heiztechnik

Website & Partner Portal

Sets new standards in digital information provision

Light wood herringbone parquet flooring reflects against a mirrored wall in a minimalist interior space.

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Bauwerk Parkett & BOEN

Customer Engagement Plattform

Brings together brand experience, commerce and lead management for a seamless end-to-end journey

Stacked, freshly cut logs with visible growth rings and varying diameters.

EGGER

Sales app

Supports sales in preparing for customers appointments

A large blue circle with a black dot connects to five smaller, lined rectangles below with thin lines, forming a network diagram.

Strengthen your sales process long-term

We develop AI solutions, portals, apps, shops and websites that actively support your internal and field sales teams – data-driven, user-centred, conversion-optimised and fully integrated into your existing system landscape.

Learn more

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Driving Industrial Efficiency

Our whitepaper shows industrial companies how they can optimize their sales, service, and operational processes with digital solutions – for greater efficiency, revenue, and competitiveness.

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Few have escaped the hype surrounding AI so far. In many of these cases, disappointment was not long in coming. We show how the use of AI can actually be successful and what to look out for.

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User-centered Design

In the digital world, user experience (UX) determines success or failure. Our whitepaper provides practical information about user-centered design – with proven methods and actionable recommendations.

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Digital Accessibility 2025

Our white paper provides an overview of our experiences and best practices, insights into the legal situation in 2025, and a checklist for reviewing your digital products and services.

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Whitepaper: Developing digital sales & service platforms – the right way

Are your sales or service processes inefficient? Does preparing a quotation take too long? Is your team shuttling between PDF, Excel and ERP? Is critical knowledge lodged in the heads of a few key people?

About Netural

Netural projects that drive sales & service performance

Webshop

Process Designer

AI-based SaaS solution

Website & Partner Portal

Customer Engagement Plattform

Sales app

Strengthen your sales process long-term

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