Strengthen your sales process sustainably
We develop AI solutions, portals, apps, shops and websites that actively support your internal and field sales teams – data-driven, user-centred, conversion-optimised and fully integrated into your existing system landscape.
What we offer
Agentic AI and automation for sales
Whether it is engineering-to-order, tender management, order data capture, quotation preparation or product matching – we build agentic AI systems that make your sales faster and better.
B2B webshops, ordering platforms & configurators
We develop commerce solutions that fit your sales model – not the other way round. Whether it is a classic webshop with basket and payment, an ordering platform with an enquiry workflow, or a 3D configurator for complex products.
AI-supported advice & quotation processes
We develop AI-supported sales tools with live coaching, automated quotation calculations, intelligent product suggestions and next-best-action recommendations that shorten the path from customer enquiry to a quotation ready for signature.
AI-supported order data capture
We automate the capture and transfer of unstructured order data (e.g. emails, PDFs, free text) into structured data formats that ERP systems understand – for processes up to ten times faster.
And many more ...
Our solutions are a win for every department
Management
You open up new markets without a proportional increase in staffing, gain a solid basis for data-driven decisions, reduce costs, prevent losses of market share and raise the quality of your sales.
Sales
You can concentrate on the tasks that really matter, convert more leads, prepare complex quotations in minutes, never lose track of documents and interactions, and receive next-best-action suggestions.
Data & IT
You ensure a solid data foundation, retire legacy systems, avoid island solutions, apply your individual compliance policies (e.g. access rights, EU cloud strategy) and gain insights into behavioural data.
Marketing
You strengthen customer engagement, win over B2B & B2C audiences with individual brand experiences, generate a large number of leads and improve collaboration with the sales teams.
Our projects are as unique as our clients
Customer engagement platform for Bauwerk Parkett & BOEN
Together we developed a B2B2C2D engagement platform that connects website and commerce, covers numerous country and language variants, and addresses distributors, sales partners and end consumers alike. The aim? To position the Bauwerk Group's brands ideally, cover the entire lead funnel and increase the engagement of customers and partners through an inspiring user experience – for sustainable growth.
German Innovation Award for the order & ordering system "Lumeso"
Lumeso is an AI-based SaaS solution for the automated capture of order data in the flat glass industry. It was developed in close collaboration with Netural. The award at the German Innovation Award – in two categories, no less – demonstrates the relevance and innovative strength of the solution.
We take your sales to a new level
Closing rate
You raise the quality of your advice – both digitally and in person. This way, your team closes faster and more often.
Lead-to-offer time
Automated workflows, plausibility checks and guided processes reduce the time from enquiry to quotation.
Customer loyalty
Personalised recommendations and targeted communication win customers over, both in the short and the long term.
Error reduction
Through automated validation steps and guided processes, you eliminate errors in the quotation or sales process.
360° transparency
You gain data-driven insights into your sales processes that conventional CRMs are structurally incapable of providing.
No knowledge loss
Experiential knowledge, calculation logic and product expertise are anchored in the system and thereby secured.
System integration
Leads flow into the CRM, product data comes from the PIM and user segments from the CDP.
Flexible presentation
You save on costly showrooms and can present your products anywhere, without being tied to a location.
Getting the most out of AI for sales
Digitalisation or AI initiatives in sales often fail not on account of the technology, but on account of strategies, processes or the organisation. In our projects, we see day after day how initiatives get stuck between pilot and live operation – particularly in the area of AI. Two traps are responsible for this: the PoC trap and the ROI trap. Martin Obermayr, Director Strategy & Consulting at Netural, explained what these are all about at the AI Symposium.
Why Netural?
25+ years of experience
We have been developing digital solutions for renowned corporations and market leaders since 1998. This experience guarantees stability and performance.
100% customisation
There are no off-the-shelf solutions with us. We develop applications and systems with functionalities that perfectly reflect your individual goals and processes.
User satisfaction
Through the early involvement of future users and the careful analysis of their requirements, we create features that generate genuine added value.
Deep system integration
SAP, Salesforce, PIM, CDP or DAM, we connect your new sales solution to your existing IT landscape, so that data does not get stuck in silos.
Practical experience
We know the reality of B2B & B2C sales, whether it is a sell-in platform for sporting goods or a quotation configurator for complex industrial plants.
Transformation Partner
We accompany your website project throughout its entire lifecycle, from the idea to maintenance. According to your preference and individual needs.
Vendor independence
We do not sell licences. We develop bespoke portal solutions that adapt to your specific business models and processes – not the other way round.
Mastery of complexity
We specialise in preparing millions of data points so that they are correctly represented and made tangible for your target group.
Award-winning visuals
From photorealistic room configurators through to AR experiences at the point of sale (PoS), our designs are award-winning many times over.
We are ISO 27001 certified
In sales, sensitive data comes together. This makes high standards in data and information security all the more important. We at Netural are ISO 27001 certified – a tested standard in the field of information security.
Revolutionise the way you sell
Whether it's a highly complex industrial configurator with digital twin integration or a digital product catalogue with point-of-sale features – we have the right solution for you.