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Product Catalogs & Configurators

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Product Catalogs & Configurators

Bring your product range to life

From AI-powered search across millions of variants and photorealistic AR experiences to digitalised engineering processes – we turn complex product data into sales tools that accelerate purchasing decisions and take the pressure off your sales team.

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What we offer

  • Interactive product catalogues & filter architectures

    Whether it's decors, thousands of steel grades or a fashion catalogue, we guide your partners and customers through millions of product variants via AI-based search, personalisation and assortment and catalogue creation – in milliseconds.

  • Industrial configurators & engineering tools

    Process design, component calculation, technical dependencies – we digitalise engineering knowledge through guided processes.

  • Photorealistic product visualisation & configurators

    Experience products in real (sales) environments under different lighting conditions using AR – we develop visual experiences that trigger purchasing decisions.

  • Central product data hub & segmentation

    We consolidate product data from PIM, SAP and other sources into a high-performance, multi-client-capable foundation – delivering assortments, prices and information in a targeted, audience-relevant way.

Trusted by businesses across industries
  • EGGER Logo
  • voestalpine Logo
  • Roomle Logo
  • adidas Logo

How you benefit

Conversion rate

A truly convincing digital product catalogue strengthens your ecommerce performance.

Sales effort

Clients find the right solution on their own. This reduces their barrier to purchase – and your sales efforts.

Flexible presentation

Save on costly showrooms and present your products anywhere, without being tied to a location.

Search experience

We optimise the search experience so users find the right product even when their query is complex.

Service quality

Share up-to-date product information with customers at the physical points of sale

Operative focus

Automate the quoting process so your team can focus entirely on closing deals.

From the first workshop on, the focus was on creating a superb solution for our customers. By introducing us to agile project work, Netural paved the way to the remarkable results we have achieved.
Andreas Walde

Andreas Walde

Head of Corporate Marketing
EGGER
We particularly liked the Netural team's engagement in the creation of the wireframes. During the conception phase, they took care to understand our processes and to think everything through in detail. On top, communication was easy, direct and uncomplicated.
Florian Ottenberger

Florian Ottenberger

Process Engineer R&D
Scheuch
Abstract blue-turquoise background with soft gradients and fine curved lines creating a modern and calm atmosphere.
The PDS gives us the ideal stage to showcase our excellent products in a digital world and forms an important basis for many further touchpoints in the digital sales channel.
Mario Stich

Mario Stich

Team Lead Digital Marketing
voestalpine

Why Netural?

Mastery of complexity

We specialise in preparing millions of product data points so they are accurately represented and tangible for the end user.

Award-winning visuals

From photorealistic room configurators to AR experiences at the point of sale – our solutions have won multiple awards.

Tailored solutions

We don't squeeze your range into a rigid application framework. We develop solutions that represent your individual products perfectly.

Performance

Through the use of highly efficient system and data architectures, we reduce operating costs and ensure your data flows at full speed.

We are certified and award-winning
  • Winner German Innovation Award 2025 Logo
  • Winner Red Dot Award 2020 Logo
  • Winner Annual Multimedia Award 2023 Silber Logo
  • Special Mention German Design Award 2023 Logo
  • Winner Red Dot Award 2021 Logo
  • Nominee UX Design Awards 2022 Logo
  • Winner Annual Multimedia Award 2022 Silber Logo
  • TÜV Rheinland zertifiziert Logo
  • ANKÖ Logo

Revolutionise the way you sell your products

Whether it's a highly complex industrial configurator with digital twin integration or a digital product catalogue with point-of-sale features – we have the right solution.

Split view of a bedroom with two different decor styles from the EGGER Virtual Design Studio.

From 3D Interiors to 360° Banking Terminals

Netural has proven with pioneering projects how digital technologies can revolutionize product presentation. From virtual eyewear try-ons for adidas and Silhouette, to digital shredder demos for UNTHA, to EGGER’s Virtual Design Studio – we make sure complex products are perfectly staged, anywhere and anytime.

A tablet shows an AR-furnished kitchen with white furniture, red chairs, and copper lamps over a wooden floor.

Netural: A Pioneer in Digital Staging

Netural combines expertise in 2D, 3D, AR, VR, and mixed-reality visualizations with relentless innovation. This spirit gave rise to two visionary start-ups: Roomle and Responsive Spaces. Roomle transforms real furniture into interactive digital twins, while Responsive Spaces creates immersive brand experiences that turn trade shows and events into interactive worlds. Two companies, one mission: to redefine the boundary between the real and the digital.