Shorter sales cycles. Better close rates.
We develop CRM and sales applications that don't just take the pressure off your sales team – they actively drive it, from lead qualification through to a ready-to-sign proposal.
What we offer
AI-powered consultancy & quoting processes
Live coaching, automated quote calculation, intelligent product suggestions and next-best-action recommendations – we develop AI-powered sales tools that shorten the journey from customer enquiry to ready-to-sign proposal.
Sales engineering automation
We develop solutions that accelerate the sales of technically complex products, machinery and plant – from automated technical specification and the reuse of existing quotes through to variant comparisons and error-free quote calculation.
Guided quoting & configuration processes
Complex products, individual pricing, technical dependencies – we digitalise and automate the path from customer requirement to finished quote. What used to take hours and tie up your specialists, your sales team can now handle independently in minutes.
360° sales management & shared knowledge base
All relevant customer and product data, pipeline KPIs and sales activities in a single view – cross-channel and in real time. No searching, no outdated documents, no information silos.
Our projects & references
How you benefit
Shorter lead-to-offer time
Automated workflows, plausibility checks and guided processes dramatically reduce the time from enquiry to quote – and with it, your decisive competitive advantage.
No knowledge loss
Institutional knowledge, calculation logic and product expertise are embedded in the system – regardless of who leaves the business or joins it.
Closing focus
Better preparation leads to higher close rates. Turning up to a client meeting with complete CRM data and fitting recommendations helps to close deals.
Sovereignty
Use solutions that reflect your specific market logic, rather than forcing your business to fit the rigid constraints of an off-the-shelf sales system.
360° transparency
Gain insights that conventional CRMs are structurally incapable of providing. Data-driven decision-making becomes part of everyday life.
User satisfaction
By involving relevant staff and partners early and carefully analysing their requirements, we create features that generate genuine value.
In our collaboration, Netural consistently places the user at the center of every digital service. This approach paves the way for innovative and intuitive applications that deliver outstanding user experiences while achieving the highest levels of user acceptance.
Claudia Fantner
We chose Netural because they not only possess deep technical expertise but also because they understood our requirements quickly and contributed a range of innovative ideas.
Maria Cotes
Working with Netural was highly professional and marked by genuine interaction on a human level. I particularly value the consistent focus on usability and the target audience throughout the entire process. On top, the clear project structure enabled time-efficient yet creative collaboration.
Sigrid Miksch MSc
Why Netural?
Deep system integration
SAP, Salesforce, Microsoft Dynamics, PIM, CDP, DAM – we connect your sales solution to your existing IT landscape so data flows freely rather than getting stuck in silos.
Real sales expertise
From a sell-in platform for a global sports goods company to a quote configurator for complex industrial plant – we know the realities of B2B sales from years of hands-on project experience.
Tailored approach
Choose a solution that truly fits your business and use case. We step in where standard solutions fall short and help you map out bespoke features that fit and elevate your processes.
Vendor independence
We are not a reseller for Salesforce, SAP, Microsoft or anyone else. That means we won't recommend software to sell licences – we develop the solution that objectively fits you best.
Partnership
We're more than just developers. We advise you strategically across the entire lifecycle of your system – from the first idea through to ongoing maintenance and further development.
We are ISO 27001 certified
Customer and service portals bring together sensitive data, which makes high standards of data and information security all the more important. Netural is ISO 27001 certified – a verified standard in information security.
Put an end to compromise and inefficient sales processes
Let's develop a solution together that strengthens your sales operation, reduces inefficiencies, creates transparency and optimises collaboration with your sales partners.
Whitepaper: How AI really works
Over the past years, many companies jumped on the AI bandwagon, often developing applications for their own sake – usually without considering the bigger picture. In many of those cases, disappointment soon followed. Meanwhile, other companies are achieving greater success than ever with AI. Why is that? We reveal what really makes AI projects succeed and what to watch out for when introducing AI solutions.
