B2B is complex. Your commerce doesn't have to be.
From order platforms to international B2B webshops, we develop digital commerce solutions that reflect the realities of B2B business without frustrating your users.
What we offer
B2B webshops & order platforms
Whether it's a classic webshop with a basket and payment functionality or an order platform where products are configured and requested, we develop the commerce solution that fits your sales model, not the other way round.
Quote requests without the back-and-forth
Made-to-measure products, variant-rich catalogues, services such as installation, delivery or commissioning – we build guided configuration and enquiry processes that eliminate errors and make follow-up questions a thing of the past.
AI-powered order data capture
Emails, PDFs, free text – we automate the capture and transfer of unstructured order data into structured formats that ERP systems can understand. Up to ten times faster than manual processes.
End-to-end system integration
We create clean data flows across the entire value chain, without tying up your IT for months on end. No matter whether it's customer-specific pricing from your ERP, product data from your PIM or order data in your order management system.
How you benefit
Order volume
Digitalised order processes scale without a proportional increase in headcount. Your team focuses on customer relationships, not data entry.
Fewer errors
Through automated validation steps and guided processes, you eliminate errors in the order process and reduce costly incorrect production runs.
Faster throughput
Automated workflows dramatically accelerate the journey from order receipt to invoicing, boosting your liquidity and delivery capability.
Satisfied partners
Trade partners and clients who can check their order status at any time or reorder independently feel satisfied – without any effort from your team.
No ERP overhaul
Rather than rebuilding your entire ERP system, we create agile satellite systems that step in precisely where your standard system reaches its limits.
Our projects & references
German Innovation Award for order & ordering system "Lumeso"
Lumeso is an AI-based SaaS solution for automated order data capture in the flat glass industry, developed in close collaboration with Netural. Recognition at the German Innovation Award – in not one but two categories – speaks to the relevance and innovative power of the solution.
Why Netural?
No off-the-shelf software
We understand that your competitive advantages often lie in processes that no standard system can replicate. That's why we build bespoke order and purchasing solutions that fit you properly.
Complexity management
Since 1998, we've been connecting modern interfaces with established IT structures, mastering the art of resolving complexity in the background so it's never felt at the surface.
Entrepreneurial thinking
We listen and understand – but we also challenge ideas and assumptions. We don't simply execute; we develop solutions that support your specific business goals and KPIs at their core.
Put an end to fragmented order and purchasing processes
Let's bring order and speed to your B2B commerce with a system that focuses on what truly matters.
Whitepaper: Driving Industrial Efficiency
Many industrial companies across the DACH region are under enormous pressure to become faster and better in order to meet growing market demands. Our whitepaper shows in practical terms how industrial companies can transform their processes using the right strategies, modern platforms, agentic AI and digital twins.
