Netural Logo

Webshops that sell – and win customers over.

We develop bespoke shop solutions for B2C, B2B and B2X – with a well-considered shopping experience, smart personalisation and omnichannel concepts that boost online and offline revenue at the same time.

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What we offer

  • Shop experience & product staging

    High-quality product presentation, photorealistic visualisation, virtual try-on and AI that explains products and makes them easy to understand.

  • Marketing integration

    Personalised product recommendations, CRM and CDP connectivity, marketing automation, voucher systems – so every shop visit realises its full revenue potential.

  • Omnichannel & retailer integration

    Click & collect, buy-local concepts, automated lead forwarding to sales partners – we develop shops that turn online traffic into in-store revenue rather than cannibalising it.

  • Customer area & self-service

    Order history, profile management, reminder functions, tracking – an integrated customer area that turns first-time buyers into loyal regulars.

Trusted by businesses across industries
  • Silhouette Logo
  • W&H Logo
  • Leitner Leinen Logo
  • evil eye Logo
  • Medoca (Jetzt: Zooplus) Logo
  • adidas Logo

How you benefit

More revenue

A shop that properly showcases products, helps users and integrates trade partners increases online and offline conversions.

New markets

Multi-country, multi-currency, multi-brand – our shop architectures are designed for international rollout from the outset.

Customer loyalty

Personalised recommendations, smart profiles and targeted communication turn one-off buyers into a community.

Partner benefits

With integrated retail models such as click & collect or buy local, your shop generates revenue across your sales network.

Together with Netural, we developed a powerful platform that delivers relevant, customized content to our discerning clients. Our goal was to seamlessly combine emotionally engaging, diverse content with optimal conversion performance. With Netural’s support, we successfully achieved – and continue to expand upon – these goals.
Michael Bachmaier

Michael Bachmaier

Head of Digital Business
Silhouette

Why Netural?

Individuality

Off-the-shelf shops often reach their limits when faced with complex B2B requirements. We step in where they give up, creating real competitive advantages.

360° perspective

We don't look at the shop in isolation. We take into account the underlying business processes, customer characteristics and existing IT infrastructure.

Experience

We understand the challenges facing B2B and industrial businesses and develop commerce solutions that support their processes in the best possible way.

Complexity

No matter how extensive or complex your product data is, we bring it together, generate recommendations and build filtering and search functionality to match.

Stability

Our software engineering expertise ensures your shop not only looks great, but remains performant and stable even under heavy data loads.

Foresight

We don't act as a short-term supplier, but as a genuine transformation partner – one that convinces through innovation and forward thinking.

Get the most out of your digital sales channel

Let's develop a webshop together that strengthens your brand, wins over your customers and scales your revenue for the long term.

Whitepaper: Accessibility in 2026

Our whitepaper provides a compact overview of the legal requirements that came into effect in June 2025 and helps you adapt your digital products and services accordingly. Download it now to find out if your company is affected.

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