Webshops that sell – and win customers over.
We develop bespoke shop solutions for B2C, B2B and B2X – with a well-considered shopping experience, smart personalisation and omnichannel concepts that boost online and offline revenue at the same time.
What we offer
Shop experience & product staging
High-quality product presentation, photorealistic visualisation, virtual try-on and AI that explains products and makes them easy to understand.
Marketing integration
Personalised product recommendations, CRM and CDP connectivity, marketing automation, voucher systems – so every shop visit realises its full revenue potential.
Omnichannel & retailer integration
Click & collect, buy-local concepts, automated lead forwarding to sales partners – we develop shops that turn online traffic into in-store revenue rather than cannibalising it.
Customer area & self-service
Order history, profile management, reminder functions, tracking – an integrated customer area that turns first-time buyers into loyal regulars.
Our projects & references
How you benefit
More revenue
A shop that properly showcases products, helps users and integrates trade partners increases online and offline conversions.
New markets
Multi-country, multi-currency, multi-brand – our shop architectures are designed for international rollout from the outset.
Customer loyalty
Personalised recommendations, smart profiles and targeted communication turn one-off buyers into a community.
Partner benefits
With integrated retail models such as click & collect or buy local, your shop generates revenue across your sales network.

Together with Netural, we developed a powerful platform that delivers relevant, customized content to our discerning clients. Our goal was to seamlessly combine emotionally engaging, diverse content with optimal conversion performance. With Netural’s support, we successfully achieved – and continue to expand upon – these goals.

Michael Bachmaier
Why Netural?
Individuality
Off-the-shelf shops often reach their limits when faced with complex B2B requirements. We step in where they give up, creating real competitive advantages.
360° perspective
We don't look at the shop in isolation. We take into account the underlying business processes, customer characteristics and existing IT infrastructure.
Experience
We understand the challenges facing B2B and industrial businesses and develop commerce solutions that support their processes in the best possible way.
Complexity
No matter how extensive or complex your product data is, we bring it together, generate recommendations and build filtering and search functionality to match.
Stability
Our software engineering expertise ensures your shop not only looks great, but remains performant and stable even under heavy data loads.
Foresight
We don't act as a short-term supplier, but as a genuine transformation partner – one that convinces through innovation and forward thinking.
Get the most out of your digital sales channel
Let's develop a webshop together that strengthens your brand, wins over your customers and scales your revenue for the long term.










