We align digitalisation with your business strategy
Digitalisation only unfolds its value when it pays into the business strategy. We combine business understanding, technological depth and entrepreneurial experience – giving you the certainty that you are pursuing the right projects, technologies and business models.
What we offer
Portfolio consulting
Together with you, we examine which digitalisation projects will offer the greatest leverage in the future and which opportunities lie behind them. From technology choice through to required training and concrete project prioritisation, we create clarity and certainty in your investment decisions.
Strategy consulting
We develop a digitalisation strategy with you that consistently supports your business strategy. This way, every single measure becomes part of a coherent digital portfolio – instead of isolated initiatives competing internally for attention and resources.
Business model development
We develop new digital business models and provide robust answers to the crucial questions: will the model become profitable? When? And under what conditions? Instead of stopping at concepts, we validate economic viability before investment decisions are made.
Our projects & references
Case Study: Rethinking (Digital) Transformation at Primetals Technologies
How can a global industrial leader not only master digital transformation but actively shape it? This was the central question at the three-day (Digital) Transformation Summit for Primetals Technologies – designed and hosted by Netural in close collaboration with Trainconsulting, the Vienna-based experts in systemic organizational development.
How you benefit
Clarity
You gain insights into your options, understand your strengths and weaknesses, and know what's next.
Speed
With clear recommendations and well-defined requirements, you move faster from idea to market-ready solution.
Competitive Advantage
By making strategic decisions early, you position yourself clearly ahead of the competition and seize opportunities faster.
Employee Retention
You can break down internal fears and resistance, enabling your employees to look ahead with confidence.
The summit helped align all of us on how to transform the company in a new direction, with plenty of ideas on AI applications and how to use them in our business.
Sergey Polushin
The holistic approach and in-depth analysis helped us and our employees develop an actionable AI roadmap for ongoing and future projects, which we can now bring to life step by step.
Christina Baschinger
Netural shares our strong customer-focused mindset and has provided valuable support in establishing the necessary processes and organizational framework for the project.
Christian Ender
The VIVAMAYR philosophy focuses on sustainably improving our guests’ health and overall quality of life. To achieve this, we provide care that is individually tailored to each guest’s needs. We are excited about the continued expansion of our digital services and are convinced that Netural is the perfect partner for this journey!
Marlies Hödl
From the first workshop on, the focus was on creating a superb solution for our customers. By introducing us to agile project work, Netural paved the way to the remarkable results we have achieved.
Andreas Walde
We chose Netural because they not only possess deep technical expertise but also because they understood our requirements quickly and contributed a range of innovative ideas.
Maria Cotes
Why Netural?
Entrepreneurial DNA
We know entrepreneurial risk from first-hand experience – having successfully executed digitalisation strategies through our own spin-offs and ventures.
25 years of experience
Since 1998, we've guided market-leading companies through digital transformation, covering everything from consultancy through to the final go-live.
Interdisciplinarity
We bring together business, UX, data and engineering expertise which enables solutions that are commercially viable and technologically excellent.
Cross-industry transfer
Through our work, we know a wide range of best practices from across industries. This knowledge helps us find solutions to even the most complex challenges.
Alignment
We work closely with your specialist departments to ensure your digitalisation strategy is realistic, actionable and leaves nothing overlooked.
Objectivity
We challenge entrenched ways of thinking, help legitimise necessary change and close the gap between what's needed and what's possible.
Digitalisation, fully thought through
Digital transformation only succeeds when the people driving it – and living it – are fully on board. That's why we work closely with Trainconsulting, experts in systemic management consultancy, to make sure that alongside every technical shift, there's a human one.
Sharpen your digital strategy – and bring it successfully to market
Whether you're repositioning your portfolio or developing entirely new business models, we make sure you're doing the right things before you worry about doing things right.