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Discovery & Innovation

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Discovery & Innovation

We make innovation tangible – from idea to the prototype

Long-term viability emerges where new business fields are identified early, thought through consistently and made tangible. We combine methodical ideation with the implementation power of a venture builder – and bring innovation from theory into reality.

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What we offer

  • Ideation

    We provide the methodical structure and expertise to develop radical new ideas and business fields beyond your core business. In doing so, we consciously break free from existing processes and hierarchies that would otherwise stifle new ideas early on – creating space for real leaps instead of incremental improvements.

  • Prototyping

    We develop visionary proofs of concept and prototypes that reach far into the future. The goal is not just to describe innovation, but to make it tangible as an experience – an approach that has already proven itself for global market leaders such as BMW.

  • Validation

    We shorten your innovation cycles through agile validation with prototypes and user feedback. This produces reliable results in a short time – without having to commit resources to full technical development right away.

How you benefit

Market position

Identify technological trends and new markets before the competition reacts, and secure your relevance in the process.

Security

Minimise investment risks by validating ideas first and only implementing what demonstrably delivers impact.

Run & change

Develop new business models alongside day-to-day operations and bring them to market maturity.

Agility

Break through the inertia that so often builds up in large organisations due to rigid hierarchies and processes.

Trusted by businesses across industries
  • Swarovski Logo
  • Silhouette Logo
  • voestalpine Logo
  • Scheuch Logo
  • KEBA Logo
  • LiSEC Logo
  • BMW Logo
  • Fronius Logo
  • Spa Resort Geinberg Logo
  • Witron Logo
  • WKÖ Logo
  • W&H Logo
We chose Netural because they not only possess deep technical expertise but also because they understood our requirements quickly and contributed a range of innovative ideas.
Maria Cotes

Maria Cotes

Project Management
LiSEC
Netural shares our strong customer-focused mindset and has provided valuable support in establishing the necessary processes and organizational framework for the project.
Christian Ender

Christian Ender

Chief Sales Officer
Silhouette
The summit helped align all of us on how to transform the company in a new direction, with plenty of ideas on AI applications and how to use them in our business.
Sergey Polushin

Sergey Polushin

Vice President Supply Chain & PMO, Primetals Technologies USA
The VIVAMAYR philosophy focuses on sustainably improving our guests’ health and overall quality of life. To achieve this, we provide care that is individually tailored to each guest’s needs. We are excited about the continued expansion of our digital services and are convinced that Netural is the perfect partner for this journey!
Marlies Hödl

Marlies Hödl

Administrative Management
VIVAMAYR
The holistic approach and in-depth analysis helped us and our employees develop an actionable AI roadmap for ongoing and future projects, which we can now bring to life step by step.
Christina Baschinger

Christina Baschinger

Team Lead Digital Process Management
WKÖ
From the first workshop on, the focus was on creating a superb solution for our customers. By introducing us to agile project work, Netural paved the way to the remarkable results we have achieved.
Andreas Walde

Andreas Walde

Head of Corporate Marketing
EGGER
One of the biggest takeaways I had was about the user journey and the user experience: it's not about jumping straight to a solution, it's about first understanding the problem, and only then breaking it down into ideas and solutions to arrive at the best outcome for our employees.
Leanne Jubb

Leanne Jubb

Head of HR, Primetals Technologies UK
Working with Netural was highly professional and marked by genuine interaction on a human level. I particularly value the consistent focus on usability and the target audience throughout the entire process. On top, the clear project structure enabled time-efficient yet creative collaboration.
Sigrid Miksch MSc

Sigrid Miksch MSc

Head of "Gesundheitspark" Management and Business Development
Ordensklinikum Linz
In our collaboration, Netural consistently places the user at the center of every digital service. This approach paves the way for innovative and intuitive applications that deliver outstanding user experiences while achieving the highest levels of user acceptance.
Claudia Fantner

Claudia Fantner

Head of Sales & Customer Relationship Management Corporates
Raiffeisen

Why Netural?

Venture builder

Successful Netural spin-offs, like Storyblok, NXAI or dcupl show that we don't just design innovations on the whiteboard – we actually establish them on the market.

Execution expertise

Many can generate ideas but we bring the structure and experience to get them onto the road, bridging the dilemma between running your business and changing your business.

Innovation capability

Our ideas don't remain theory. We prove creativity and technological depth through patented solutions and visionary concepts that go far beyond the obvious.

Make your digital vision a reality

Ready to challenge the status quo? Let's define the digital future together.

Whitepaper: Driving Industrial Efficiency

Many industrial companies across the DACH region are under enormous pressure to become faster and better in order to meet growing market demands. Our whitepaper shows in practical terms how industrial companies can transform their processes using the right strategies, modern platforms, agentic AI and digital twins.

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