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Green collage: Woman with VR glasses, graphic elements and small people flowing from the glasses.

Published on 15/11/2017

Netural pcknck #3: Virtual and Augmented Reality – The end or the beginning?

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Netural pcknck #3

The 3rd edition of the Netural pcknck dealt with augmented and virtual reality (AR/VR) and valuable use cases for companies and organizations.

Several people listen intently to a speaker.
Ernst Demmel (Netural) with a headset microphone stands in front of a screen with a presentation and speaks.
Albert Ortig (CEO Netural) gives a lecture on "Virtual and Augmented Reality".
People in the audience are talking to each other.

Just like the previous two events (pcknck #1 and pcknck #2), pcknck #3 was filled with expert input, hands-on experiences and fun. More than 40 guests met at the Tabakfabrik Linz and listened intently to Philipp Nagele (CTO Wikitude), Markus Pargfrieder (CEO Responsive Spaces), Günther Kolb (Managing Director Forte), and Albert Ortig (CEO Netural).

Markus Pragfrieder gives a lecture in front of a screen, speaking into a microphone.
A man wears VR glasses and interacts with the virtual environment, while another person watches him.
Four people sit around a round table and talk, laughing.
Albert Ortig speaks into a microphone and gestures.
Four people stand in a room and watch a screen, where they see what a fifth person with VR glasses sees.
A band plays, a woman sings into a microphone and a man plays the cello.

The core message: AR and VR technologies might be at the very beginning of a triumphant march, the initial hype phase, however, seems to be over. Their future success will depend on whether they manage to generate real added value and exciting stories. For those who unfortunately couldn't be there in person this time, we've captured the best impressions in photographs:

A woman in an orange sweater wears VR glasses with concentration.

Several people stand at a buffet and serve themselves.

Three people, one woman and two men, are talking intently.

A photo of the band, with the singer blurred in the background and the cellist in focus in the foreground.

Detail shot of wine glasses with white wine.

Detail shot of dessert glasses, containing chocolate cream with whipped cream and berries.