We make digital products understandable and effective to use
UX & UI Design connects user needs, business goals and technical implementation into a coherent usage concept. We translate service logics and strategic goals into concrete interactions – and back decisions with validation instead of assumptions.
What we offer
User research & context analysis
We uncover real usage contexts, expectations and behavioural patterns of your target groups. This creates a solid foundation for design decisions – and avoids building solutions on false assumptions about users.
Concept & information architecture
We structure information, flows and interactions so they are understandable and efficient for your users. From the outset, we consider compatibility with existing systems and technical feasibility.
UI design & content
We design interfaces and content that provide orientation and make use easier. In close coordination with the front-end team, we develop designs and components that are reusable, implementable, efficient and fit consistently into your digital ecosystem.
Usability evaluation
We systematically review understandability, efficiency and impact, using methods that match the project phase and budget. This allows weaknesses to be identified early, investments to be safeguarded and solutions to be evolved in a targeted way.
Whitepaper: User-Centered Design
In the digital world, user experience determines success or failure. Yet under time pressure, shifting technical requirements, and tight budgets, the true needs of users often fade into the background – causing projects to fail exactly where it matters most: delivering relevance and excitement to the people who use them. Our whitepaper shows you how to change that.
How you benefit
Validated decisions
Design decisions are now based on verified insights and facts – rather than pure assumptions.
Reduced risk
Early validation uncovers flawed assumptions before they become costly, safeguarding your investment.
Measurable impact
Well-conceived UX increases the acceptance, quality and efficiency of your digital products.
User satisfaction
You guide users towards their desired outcome and benefit from greater engagement and longer session times.
Efficiency
You cut onboarding times and support costs with digital applications that users understand straight away.
Competitive advantage
You stand out with applications that offer genuine ease of use, in a market where software products are often hard to use.
Accessibility
You ensure your digital solutions not only look the part and perform well but are also accessible and WCAG-compliant.
I’m truly inspired by what’s happening, especially by how creative people can be. I was also able to expand my toolbox with new methods and learned that the problem space often deserves more attention than the solution space.
Robert Zehmisch
The modern, innovative web design perfectly reflects the spirit of innovation we embody as a company. It enables us to connect meaningfully with our target groups and to provide them with insightful, relevant content.
Sarah Amerstorfer
Even after all our extensive internal analyses and preparatory work, we found the joint conceptual and design cooperation very helpful.
Marion Sageder
Working with Netural was constructive and results-driven. We appreciate their professional approach and their ability to understand and implement our needs. We are highly satisfied with the results of our collaboration.
Raphael Horvath
We particularly liked the Netural team's engagement in the creation of the wireframes. During the conception phase, they took care to understand our processes and to think everything through in detail. On top, communication was easy, direct and uncomplicated.
Florian Ottenberger
From the first workshop on, the focus was on creating a superb solution for our customers. By introducing us to agile project work, Netural paved the way to the remarkable results we have achieved.
Andreas Walde
Why Netural?
Alignment
We don't look at UX/UI in isolation. We bring together the perspectives of all stakeholders to create solutions that deliver measurable results.
Feasibility
Through close collaboration with your developer team, we ensure designs are technically realistic and optimised for performance.
Usability
Every design element we produce is not only optimised visually, but also crafted to enable intuitive, efficient and goal-oriented use.
Accessibility
Drawing on our expertise with accessibility demands, we ensure your digital applications are barrier-free, WCAG-compliant and open to all users.
Emotions
Through the targeted use of animations, micro-interactions and visual hierarchy, we ensure your interface evokes a genuinely positive response.
Openness
We foster a trusting environment in which open, productive conversations and honest feedback from all stakeholders are heard and welcomed.
Our projects & references
Win over your users – visually and functionally
Let's design a digital application that truly impresses your users with its design, ease of use, innovative features and technical robustness.
