Steyr Traktoren Microsite "STEYR Profi Special"

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Just in time for the largest agricultural trade show in Austria, the most versatile of the Steyr tractors, the Steyr Profi, was to be staged in an internet special. Goal: to motivate farmers to say what they personally like about the Profi. In particular, it was important to use the potential of the Steyr fan club, because nothing counts as much as the praise of those who drive the red-white-red all-rounder over their fields and meadows out of conviction. In addition, concrete requests for test drives, as well as trade offers should be generated over the microsite.

The Steyr Profi proved itself from the first moment as a local matador. In the first 4 days, there were more than 8,000 visits as well as over one hundred testimonials collected in Austria. The teasers and banners placed on related sites recorded a click rate of up to 6%, an amazingly high acceptance. The multimedia special raises the Profi from the model palette and highlights its strengths in a playful way. The video including the technically extensively realized tractor detail viewing stimulate with emotion – even the test-drive request forms are above expectations!

A microsite that managed to stimulate the STEYR fan club precisely!




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