W&H Corporate Website Relaunch

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Make room! The constantly growing W&H range of precision dental equipment is in need of new clarity. A relaunch is designed to make the primary focus on the fields of products and services more attractive and overall smarten up the presence optically.


Involvement in dental medicine is generally not the most fun. Doctors, students and B2B Partner were able to see this in a new light during their visit to the digital W&H presence: Large format product images and tidy page structures made it easy to locate the very detailed information. 3D views combined with application animations demonstrate functions and benefits at a glance. The download centre was redesigned according to iTunes logic; the service points and the functionality of the dealer locator were improved. The newly integrated price enquiry has proven itself to be a strong conversion element from the very beginning of the online start.

A presence with clearly arranged wealth of details and a personable human touch, which makes W&H the “Best in Class” representative of the branch.




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