Popup-store sweepstakeback to overview
Bank Austria placed a pop-up branch bank with free WLAN on relevant locations everywhere in Austria. Existing and prospective customers were invited to use either their mobile devices or a tablet provided by the bank to enter a sweepstake by filling in an online questionnaire. Netural provided the original idea and realized the web site.
The Bank Austria pop-up branch bank campaign turned heads wherever it opened, e.g. at Vienna´s Rathausplatz open air film festival 2014, collecting many valuable new business leads for the bank.