Raiffeisen Business Banking "INFINITY"back to overview
Location-, time-, and device-independent web-based banking is the current state-of-the-art in private customer service. Raiffeisenlandesbank Oberösterreich AG, one of the largest banks in Austria, and the largest in Upper Austria, and Raiffeisenlandesbank Niederösterreich-Wien AG, have teamed up with Raiffeisen Software GmbH and Netural to create a dedicated online banking solution for business customers that is on a par with the established standard in the private customer segment. They achieved more than just that: With innovative added-value services, automated workflows and a novel user interface, Raiffeisen INFINITY totally redefines online banking for corporate customers.
Building on a jointly developed digital strategy, Netural worked closely with the Raiffeisen departments, gathering, structuring and prioritizing the requirements and functional necessities for digital business banking. In an intensive conceptual exchange, based on a style guide and operational wireframes, the new INFINITY user came into being.
The ultimate goal: creating a simple, intuitive and at the same time innovative user experience, perfect on every kind of device. The challenge here was to map the cognitively complex frameworks of business environments together with the dependencies and hierarchies of multitudes of systems and data "in the background", or backend, in a design that offers corporate customers at least the ease and convenience of great private customer solutions.
Raiffeisen and Netural continue to develop and introduce additional functions and services for business. Meanwhile, INFINITY is currently introduced Austria-wide. User-centricity is a winner. Always and everywhere.