EGGER App "myRange"

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Digital sales, in series: EGGER, one of the world's leading manufacturers of wood-based materials, provides its global sales network of architects, interior decorators and carpenters with the EGGER myRange app already the third tool from Netural for digital sales support.

The customer

With more than 10,000 employees, the EGGER Group counts among the world's leading manufacturers of wood-based materials. This family-run company produces a comprehensive range of wood-based materials at its headquarters in St. Johann/Tyrol and at altogether 20 other plants in ten countries. EGGER products are popular all over the world in furniture building, interior design, structural timber construction, and as flooring materials.

The task

Create an intelligent filter architecture to make huge amounts of data from a wide variety of sources available as clear and concise sales force tools for fast and easy product portfolio creation for individual customers - with beneficial effects on cross- and upselling and the sell-in of new products.

“MyRange is the result of an ongoing, highly productive collaboration with Netural. Together, we keep introducing new features and designs while preserving the stringency and logic of the system. The system has proven itself very satisfactorily in everyday use. "

Maria Nehring, Head of Category Marketing EFP, EGGER

The solution

Using the digital catalog framework Frontstage, Netural has designed a modern, intuitive user interface for mobile devices and desktops, enabling the EGGER staff to generate visually attractive, tailor-made PDFs and for download by the customer.

The result

After the initial worldwide roll-out to the EGGER sales force in 2020, the myRange Tool quickly proved its value in the management of individual customer ranges - so convincingly, in fact, that EGGER subsequently made it available to all wholesale partners.




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