voestalpine Microsite "Stella"back to overview
The background: To cover the corporate responsibility initiatives of Linz´s largest industrial enterprise we developed a microsite which takes an entertaining angle at the many impressive – and rarely mentioned – efforts towards “greener” production and logistics. It also includes the coming revolutions in steel production which will soon contribute to a carbon-friendly future.
In entertaining texts and graphics on the microsite itself as well as in videos and chat alerts, Stella is happy to inform, explaining responsible steps towards a more sustainable future, targeting, in the first stage, customers from the automotive industry, which is all-important for a high-quality steel producer. Thanks to Stella, it has been possible to give complex contexts and dry numbers an emotional quality and to engage interested users in a lively manner. The initial feedback exceeded the client´s expectations and encouraged further expansions, first among those a chatbot that will soon bring additional bold interactions with Stella to the microsite.