W&H AR Product-App

To enliven W&H dental medical precision instruments in advertisements and brochures.

Netural is developing an Augmented Reality App, which can store W&H printed images as digital media, such as videos. “Markers” are integrated into the brochures to enable (prospective) dentists and trade partners to view the expanded content of products and topics on Smartphones or tablets. If there is no brochure at hand, the marker can also be printed out directly via the App.

W&H also underscores its pioneering status in competition with the AR App.