Leitner Leinen is a linen weaver of excellent international reputation, maintaining appropriate brand and quality standards. Here, the artisanal aspect of manufacture corresponds with industrial „batch size one“: Nothing is produced for stock. Every individual quality item is manufactured “just in time” to customer specifications.
For this quality producer, Netural has created a brand web which interweaves all the intricacies of individual textile products with comprehensive online shop functionalities. This sets Leitner Leinen on a course towards e-commerce and b-2-c business growth by offering an attractive presentation of the whole product range, complete with a wide variety of filters and specifications. All Leitner products can now be bought online.
While the whole web presence conforms with all standards of an international brand, it has been scaled to a “safe” size which will not overtax the capacity of Leitner Leinen´s staff of 30. The web was created for in-house operation and maintenance using „Storyblok“, a highly efficient, cloud-based next generation content editing system. Seamless shop integration, complete with an automatic inventory management system interface, was done on the similarly efficient „Storeblok“.
This provided Leitner Leinen with a website suited for all devices and channels and a barrier-free road towards healthy e-commerce growth.